The world of advertising is a funny thing. Promising to deliver so much, and rarely keeping that promise.
The diet world springs to mind as an example of an industry that talks a big game, yet its success stories remain slim.
I identified the dieting world as just one example of a concept largely failing to deliver. It is fair to say that there are a whole host of brands out there that do not keep their brand promise. In many ways, we’ve almost come to expect a slightly less than perfect version of the truth.
Take cleaning detergents. They rarely remove that dreadful red wine stain on your brand new silk shirt. The pen that decides to leak all over your white sheets? Good luck with that one. But, then you knew that when βitβ happened. You knew that the end was nigh, despite having your cleaning product to hand. And that’s because products that promise the earth do not perform like they suggest they do.
Unless your product is called Knock Out.
Back in 2011 my husband and I were living in a beautiful garden flat in Crouch End, North London. We had been living there less than two months and were settling into our new surroundings. Our landlord had left us with a few bathroom cleaning detergents, adding that due to the age of the property, sometimes there were issues with the drains. Having lived in converted London homes, this was nothing new.
It was a rare Saturday afternoon where my husband, Chris, took it upon himself to give the bathroom a spruce. We were having guests from Canada arriving mid-week and I imagine he was trying to be helpful.
Chris cleaned the bathroom and kitchen. Life continued as normal.
The next evening, our lovely neighbours who had been away for the weekend, returned to their basement flat which they had called home for 15 years.
Their flat was completely flooded. The ceiling of one of their bathrooms and the kitchen had completely collapsed. The ceiling was entirely exposed, as were the partially destroyed drains which were collecting the water from our dishwasher, washing machine, toilet, sink, shower and bath and transferring this to the floor of our neighbours flat. Furniture and photos were damaged. Thousands and thousands and thousands of dollars worth of damage.
What could have possibly caused such catastrophic destruction? Yes, you guessed it! The industrial strength sulphuric acid product, Knock Out, had indeed largely knocked out the infrastructure of our neighbours ceiling. Now neither of us were expecting that.
Fortunately for us, our neighbours (believe it or not), laughed at the situation. They received a hefty insurance compensation and asked us if we would use the same products towards the back of the flat – they really wanted to upgrade their second bathroom.
Moral of the story? Some brands do deliver their brand promise.
ROTFLLL!!!! OMG!!! I am in tears here.
This is amazing for Knock Out but a no-no for the landlord… I would only hope that after that incident the landlord replaced the drains.
“It was a rare Saturday afternoon where my husband, Chris, took it upon himself to give the bathroom a spruce.” just made me laugh out loud in a public place and people looked at me strange, thanks for the laugh. The whole article was quite funny, well done.
“yet its success stories remain slim.” Killed it with a single line.
I’ve almost experienced the same nightmare! The ceiling of our kitchen collapsed in one corner when our bathtub grout had worn out along the sides.. the water had been leaking onto the ceiling for months without us noticing it. We saw the water bubble under the paint one day, and it screamed out at us to try to touch it. We did. A long broom handle was used to the poke the offending area- and the bubble popped without a second’s hesitation! Luckily that led to a bathroom reno as well!
“It was a rare Saturday afternoon where my husband, Chris, took it upon himself to give the bathroom a spruce.” I died.
Your whole post is hilarious – you keep such a consistent, witty tone. I kept reading it in your accent in mind too, which makes it even more awesome!
Love it! Great post! π
Thank you ,for such great post! Now I now what is Knock Out π I think that it is a good way to try it when you tired of your neighbors π Also it can be a good business)) Somebody has insurance, somebody knows Knock Out)))
Wow, definitely a story you can laugh at now but probably left you feeling awful at the time! I’m sure you were both extremely relieved that your neighbours practically thanked you instead of threatening to ‘knock you out.’ π
ROTFLLL!!!! OMG!!! I am in tears here.
This is amazing for Knock Out but a no-no for the landlord… I would only hope that after that incident the landlord replaced the drains.
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Ali, the landlord was so mean that I know she would have done the absolute bare minimum to resolve the issue!
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“It was a rare Saturday afternoon where my husband, Chris, took it upon himself to give the bathroom a spruce.” just made me laugh out loud in a public place and people looked at me strange, thanks for the laugh. The whole article was quite funny, well done.
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I’m glad this pots made you smile, Nicholas. Apologies for the weird looks that followed π
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“yet its success stories remain slim.” Killed it with a single line.
I’ve almost experienced the same nightmare! The ceiling of our kitchen collapsed in one corner when our bathtub grout had worn out along the sides.. the water had been leaking onto the ceiling for months without us noticing it. We saw the water bubble under the paint one day, and it screamed out at us to try to touch it. We did. A long broom handle was used to the poke the offending area- and the bubble popped without a second’s hesitation! Luckily that led to a bathroom reno as well!
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Ha ha Bhumika! I didn’t realise that bathroom reno’s were so common place! Glad you enjoyed the post and please come back for more!
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“It was a rare Saturday afternoon where my husband, Chris, took it upon himself to give the bathroom a spruce.” I died.
Your whole post is hilarious – you keep such a consistent, witty tone. I kept reading it in your accent in mind too, which makes it even more awesome!
Love it! Great post! π
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Thanks Anja and I’m pleased to know that you recite this in my accent too. I’ll have to ask you to practice your accent in front of me next time π
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Thank you ,for such great post! Now I now what is Knock Out π I think that it is a good way to try it when you tired of your neighbors π Also it can be a good business)) Somebody has insurance, somebody knows Knock Out)))
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Hi there, thanks for reading my post. And yes, definitely avoid Knock Out unless you are looking to make enemies!
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Well the name did say Knock Out! Great post. I think we can all say when they said industrial strength they really meant it. Very funny story.
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Damn. That’s one powerful cleaning product.
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Wow, definitely a story you can laugh at now but probably left you feeling awful at the time! I’m sure you were both extremely relieved that your neighbours practically thanked you instead of threatening to ‘knock you out.’ π
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